is love film really good value?

I have signed up to love film.co. For a price of £9.99 a month I get
unlimited usage of renting, but I can only have one disc at a time.

Is this good value?

I think it is, but others may disagree. I don't know that much about
love film, but my first DVD appeared this morning just one day after
clicking the rent button.

Is love film.com great value for money?